Salesforce, a trailblazer in the technology industry, has set the stage for a new era of artificial intelligence (AI) with the introduction of Salesforce AI. With a decade-long commitment to AI innovation, Salesforce has established itself as a driving force in harnessing AI's transformative power. The announcement marks a significant milestone, propelling businesses into a future where AI...
Managing leads and opportunities in the pipeline is a crucial aspect of the financial services industry. However, banks often encounter challenges such as the lack of a comprehensive 360-degree view of their customers, inadequate processes for managing client relationships, and limited actionable data. These hurdles can impede informed decision-making and hinder the bank's ability to thrive in a...
In today's technology-centered environment, it's essential to have a robust and efficient marketing strategy to stay ahead of the curve. Insurance carriers are no exception to this rule. To reduce costs and consolidate services, Ascend was approached by Salesforce to assist an insurance carrier seeking to transition from Pardot and Sales Cloud to Salesforce Marketing Cloud.
Recognizing the need...
Trailblazers gathered in Chicago for Salesforce’s summer event, Connections. Ascend Technologies was front row. Let’s highlight CNX23 in just 3 minutes!
Salesforce Connections brought together marketers and customer-obsessed innovators for two full days of innovation and inspiration. This year at CNX23, Salesforce unveiled two generative AI solutions, Marketing GPT, and Commerce GPT (GPT stands...
As digital-first customers demand more from their financial institutions, banks recognize that being all things to all users is impossible. In fact, 78% of banking customers initiate relationships on a website or app, driving the need for more banking automation. From personalized financial recommendations to instant customer support, evolving expectations are forcing banks and lenders to pivot...
In today's dynamic business landscape, countless companies are unknowingly leaving a goldmine of untapped potential within their Salesforce platforms. Is your organization one of them? Imagine the possibilities and growth opportunities awaiting you once you harness the full capabilities of Salesforce tailored specifically to your industry.Salesforce, a leading customer relationship management...
Organizations are beginning to recognize the potential of cloud computing, and hybrid cloud strategies have become an effective tool for optimizing their IT infrastructure. By combining the benefits of public and private clouds, a hybrid cloud approach offers modern enterprises flexibility, scalability, and cost-efficiency. It combines environments.
In this article, we'll explore the advantages...
Are you looking for a powerful platform that can help you enhance your customer experience, streamline your processes, and gain insights into your business operations? Look no further than Salesforce Financial Services Cloud. Designed for businesses of all sizes and industries, Salesforce Financial Services Cloud is a comprehensive solution that can help you manage your customer relationships,...
