Every business needs cybersecurity, right? The bad guys are out there and have shelved their shotguns for computer code. Then why is it so difficult for MSPs to sell cybersecurity?
The most common approach I hear to selling MSS is educating customers and that is important, but you will struggle to sell MSS by just educating customers and not also holding them accountable.
As an operationally mature MSP, you should be pricing your basic support services on a per-seat basis to help your clients and prospects understand what you bring to the table in a transparent pricing model. Security Services should be no different.
Are you struggling as an MSP owner to deliver security services to your clients?
As an MSP owner, you have three options: Build, Buy, or Partner. How do you determine your next step?
