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2024 Holiday Season Cybersecurity | Keeping Your Information Safe

The holiday season is upon us, bringing with it not just festive cheer but also a surge in online shopping and digital interactions. With the excitement of Black Friday, Cyber Monday, and year-end celebrations, prioritizing cybersecurity is crucial. This period sees a ...

3 Reasons Salesforce Einstein AI is a Game-Changer for Sales

AI isn’t just a buzzword—it’s a transformative tool that’s revolutionizing the way businesses close deals and engage with customers. For sales teams, translating raw data into real-time, actionable insights can be a challenge. Salesforce’s Einstein AI, integrated within ...

Building a Unified Customer Profile with Salesforce and ServiceNow

For FinTech companies managing high-stakes mortgage and lending data, access to accurate, comprehensive customer insights is essential. Our client, a leading provider of cloud-based lending and mortgage servicing solutions, manages over $2 trillion in mortgages on their ...

Salesforce Winter '25 Release

It may seem too soon to talk about winter, but with the Winter '25 Salesforce release arriving early, it's the perfect time to start planning for the season ahead. This release is packed with powerful new features that are set to transform your Salesforce experience long ...

Automotive Warranty Dealer is Revving Up Their Strategy with Salesforce

Navigating the road to success requires more than just speed—it demands precision and agility. For an industry leader in developing and marketing vehicle service contracts, managing complex sales processes and tracking performance was becoming a challenging ride. Despite ...

2024 CrowdStrike Incident Rapid Response

On July 19, 2024, a faulty update to CrowdStrike's Falcon Sensor security software caused widespread global system crashes on Windows computers. This event is now the largest IT outage to date, as noted by the New York Times. Despite the scale of the incident, the ...

RV Dealer Hits the Road to Success with Ascend

For over four decades, a Maryland-based RV dealer has been a trusted name in the camping community, helping over 34,000 families find their perfect RV. However, as their business grew, so did the complexity of managing their inventory and sales processes. Partnering with ...

Insurance Carrier Thrives with Agent Portal

Maintaining consistent data and efficient processes is crucial for growth and success in the financial services space. Our client, a privately owned insurance carrier offering life insurance, annuity, retirement-planning, and portfolio-management solutions, faced ...

Salesforce Summer '24 Release

It’s time for the Summer '24 Salesforce Release to make its debut! Packed with game-changing updates, this release promises to take your Salesforce experience to new heights. Join us as we unveil our top 5 favorite features that are set to make waves this season. Let's dive ...

Salesforce Connections 2024 Insights

Trailblazers took over Chicago for Salesforce Connections 2024. Ascend Technologies had a blast making new connections, and networking with marketers and innovators, plus we hosted a happy hour reception after Day 1! Let’s dive into the TL;DR version of Connections 2024 ...

Manufacturer Delivers on Customer Service Experience with Salesforce Service Cloud

Delivering exceptional customer service is critical for manufacturers across the globe. At Ascend Technologies, we specialize in helping these organizations elevate their customer service functions using Salesforce Service Cloud. Today, we're excited to share the success ...

Why Multi-Factor Authentication (MFA) Is a MUST

An unlocked door doesn't put a layer of security to an opportunistic robber, whereas a locked one provides one layer of protection. Now, take it one step further and imagine that the door also requires a card or fingerprint reader and the key to unlock it. Now, you have ...

What is Salesforce Data Cloud?

Creating meaningful customer relationships is paramount for any organization’s success. That’s where Salesforce Data Cloud comes into play. This game-changing platform is designed to unify and leverage company and customer data across every touchpoint in the customer ...

Safeguarding Your Business Against AI Cybersecurity Threats

As AI continues to evolve, it brings unparalleled benefits to society and the business world. However, in an article by OpenAI, they shed light on a darker aspect of AI's evolution — its potential misuse by state-affiliated threat actors. According to a report by Forrester ...

Case Study: Empowering a Health Clinic with IT Services

Ascend Technologies is more than just an IT solutions provider; we're dedicated partners committed to our clients' success. Recently, we had the privilege to significantly improve the IT infrastructure of a struggling health clinic, showcasing our commitment to making a ...