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Salesforce, a trailblazer in the technology industry, has set the stage for a new era of artificial intelligence (AI) with the introduction of Salesforce AI. With a decade-long commitment to AI innovation, Salesforce has established itself as a driving force in harnessing AI's transformative power. The announcement marks a significant milestone, propelling businesses into a future where AI becomes an indispensable tool for success. Let's take a first look at Salesforce AI and its potential to revolutionize business operations across industries.

What is Einstein AI?

First and foremost, there are three kinds of Einstein AI

  1. Automation – Activity Capture and Bots 
  2. Generative – Conversation Insights and GPT 
  3. Predictive – Forecasting, Lead Scoping, and Next Best Action 

From a solution perspective, it’s helpful to understand the difference between Salesforce AI Cloud and EinsteinGPT. Salesforce AI Cloud is the infrastructure and suite of generative AI offerings provided by Salesforce, enabling businesses to build and deploy AI-driven applications across the Salesforce ecosystem. Einstein GPT, on the other hand, is the specific generative AI capability within Salesforce that incorporates GPT technology to generate human-like text for chatbots, content creation, and customer support interactions.

*Pro Tip: You’re already familiar with Salesforce’s resident genius, Einstein. He’s a data scientist and problem solver, representative of Einstein products and AI innovation. If you see the name Einstein, you'll know it’s enhanced by Salesforce’s AI.


Evolution of Salesforce AIMinimalist Timeline Diagram Concept Map


Why Trusted Generative AI Matters

As businesses increasingly recognize the transformative potential of AI, trusted and responsible generative AI has emerged as a critical factor in their strategies. With a staggering 67% of senior IT leaders prioritizing the adoption of generative AI within the next 18 months, meeting the demand for trustworthy AI has become paramount. Generative AI holds the power to generate content, recommendations, and insights, offering unprecedented opportunities for innovation and customer engagement. Ensuring the trustworthiness of generative AI outputs is a pressing concern for businesses looking to harness its full potential, but by prioritizing responsible AI practices, they can unlock its benefits while minimizing risks.

As businesses strive to embrace generative AI, some leaders remain apprehensive. According to recent surveys, 73% of employees express concerns about the introduction of new security risks associated with generative AI. Additionally, among those who plan to adopt generative AI, a significant 60% admit to lacking the knowledge and understanding of how to effectively safeguard their data and ensure its security. These statistics highlight the need for comprehensive security measures and education to address the apprehensions surrounding generative AI and enable businesses to confidently leverage its potential while safeguarding their valuable data.


How You Can Benefit From Generative AI

Salesforce introduced AI Cloud to bring trusted generative AI capabilities to the enterprise, addressing concerns related to adopting such technology. With the inclusion of the Einstein GPT Trust Layer, businesses can confidently meet their data security and compliance demands while enjoying the benefits of generative AI.

This strong focus on generative AI empowers businesses across industries, as evidenced by features like Conversation Insights, where AI analyzes customer interactions to provide valuable recommendations, enabling personalized and engaging experiences. Additionally, Salesforce incorporates the power of Generative Pre-trained Transformer (GPT) technology, allowing businesses to generate human-like text, enhancing processes such as content creation, chatbots, and customer support. By leveraging generative AI, organizations can unlock their creativity, gain insights, and improve customer interactions.

The summer of AI is just beginning - take note of the upcoming releases! 


Source: Salesforce Ben


Are You Ready To Join the AI Revolution?

What’re you waiting for? Let’s collaborate to achieve your strategic AI goals faster by harnessing Salesforce’s AI innovation. Remember, AI + CRM + Data = Customer Magic! 

Ascend Technologies is a trusted partner to business leaders across a diverse range of industries. We help companies gain visibility and enhanced utilization of their Salesforce and application investments. 

Schedule a consultation below to learn more about how your business can utilize AI Cloud.

Written by Brian Mamassian, Salesforce Consulting Advisor 

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