--- title: How to Write Salesforce Formulas like a Pro description: Validation rules are one of the most powerful tools in a Salesforce admin's arsenal, but they can get messy fast. These seven practical tips will help you write formulas that are cleaner, easier to debug, and a pleasure to maintain. image: https://blog.teamascend.com/hubfs/AdobeStock_235097419.jpeg --- [Skip to main content](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#main) [![cropped-Ascend-Technologies\_Vertical\_FullColor\_White](https://blog.teamascend.com/hs-fs/hubfs/Logos/cropped-Ascend-Technologies_Vertical_FullColor_White.png?width=150&height=118&name=cropped-Ascend-Technologies_Vertical_FullColor_White.png) ![cropped-Ascend-Technologies\_Vertical\_FullColor\_White](https://blog.teamascend.com/hs-fs/hubfs/Logos/cropped-Ascend-Technologies_Vertical_FullColor_White.png?width=150&height=118&name=cropped-Ascend-Technologies_Vertical_FullColor_White.png)](https://teamascend.com/) - [Show submenu for Services Services](http://teamascend.com/services/) - [Show submenu for IT Consulting IT Consulting](https://teamascend.com/services/strategic-consulting/) - [Healthcare Consulting](https://teamascend.com/services/healthcare/) - [Show submenu for Cybersecurity Cybersecurity](https://teamascend.com/services/cybersecurity/) - [Ascend Defend | Microsoft Security](https://teamascend.com/services/microsoft-365/microsoft-security-ascend-defend/) - [Managed Detection & Response](https://teamascend.com/services/cybersecurity/managed-detection-response/) - [Identity Protection & MFA](https://teamascend.com/services/cybersecurity/identity-protection-mfa/) - [Email Security](https://teamascend.com/services/cybersecurity/email-security/) - [Perimeter Security](https://teamascend.com/services/cybersecurity/perimeter-security-ngfw/) - [vCISO](https://teamascend.com/services/cybersecurity/vciso/) - [Security Risk Assessment](https://teamascend.com/services/it-assessments/security-risk-assessment/) - [Penetration Testing](https://teamascend.com/services/infrastructure/penetration-testing/) - [Vulnerability Management](https://teamascend.com/services/cybersecurity/vulnerability-management-program/) - [Security Awareness Training](https://teamascend.com/services/cybersecurity/security-awareness-program/) - [Show submenu for IT Infrastructure IT Infrastructure](https://teamascend.com/services/infrastructure/) - [24/7 Support Desk](https://teamascend.com/services/infrastructure/support-desk/) - [VCIO](https://teamascend.com/services/infrastructure/vcio/) - [Managed Infrastructure](https://teamascend.com/services/infrastructure/managed-infrastructure-services/) - [Data Protection (BaaS)](https://teamascend.com/services/infrastructure/data-protection/) - [Onsite Rounding](https://teamascend.com/services/infrastructure/onsite-rounding/) - [Application Administration Services](https://teamascend.com/services/infrastructure/application-administration/) - [IT Infrastructure Assessment](https://teamascend.com/services/it-assessments/infrastructure-assessment/) - [Product](https://teamascend.com/services/infrastructure/product/) - [Show submenu for Cloud Cloud](https://teamascend.com/services/cloud-computing/) - [Ascend Cloud | Managed Private Data Center](https://teamascend.com/services/cloud-computing/edafio-cloud/) - [Hybrid Cloud](https://teamascend.com/services/cloud-computing/hybrid-cloud-solutions/) - [Cloud Security (CSPM)](https://teamascend.com/services/cloud-computing/cloud-security-posture-management/) - [Cloud Assessment](https://teamascend.com/services/cloud-computing/cloud-assessment/) - [Digitial Workspace Deployment](https://teamascend.com/services/cloud-computing/digital-workspace-deployment/) - [Cloud Migration](https://teamascend.com/services/cloud-computing/cloud-migration/) - [Show submenu for Microsoft Services Microsoft Services](https://teamascend.com/services/microsoft-365/) - [Ascend Defend | Microsoft Security](https://teamascend.com/services/microsoft-365/microsoft-security-ascend-defend/) - [Microsoft 365 Copilot](https://teamascend.com/services/microsoft-365/microsoft-365-copilot/) - [Microsoft Licensing](https://teamascend.com/services/microsoft-365/microsoft-licensing/) - [Microsoft 365 Management](https://teamascend.com/services/microsoft-365/microsoft-365-management/) - [Microsoft 365 Migration](https://teamascend.com/services/microsoft-365/) - [Show submenu for Salesforce Salesforce](https://teamascend.com/salesforce-services/) - [Consulting Services](https://teamascend.com/salesforce-services/salesforce-consulting-services/) - [Implementation Services](https://teamascend.com/salesforce-services/salesforce-implementation-services/) - [Managed Services](https://teamascend.com/salesforce-services/salesforce-managed-services/) - [Embedded Experts](https://teamascend.com/salesforce-services/salesforce-embedded-experts/) - [Optimization Assessment](https://teamascend.com/salesforce-services/salesforce-optimization-assessment/) - [Salesforce AppExchange](https://teamascend.com/salesforce-services/salesforce-appexchange/) - [HubSpot Services](https://teamascend.com/services/hubspot-services/) - [App Development](https://teamascend.com/services/application-development/) - [Show submenu for Industries Industries](https://teamascend.com/industries/) - [Financial Services](https://teamascend.com/industries/financial-services/) - [Private Equity](https://teamascend.com/industries/private-equity/) - [Insurance](https://teamascend.com/industries/insurance/) - [Manufacturing](https://teamascend.com/industries/manufacturing/) - [Healthcare](https://teamascend.com/industries/healthcare/) - [Legal](https://teamascend.com/industries/legal/) - [Accounting](https://teamascend.com/industries/accounting/) - [Show submenu for Resources Resources](https://teamascend.com/resources/) - [Client Success Stories](https://teamascend.com/client-success-stories/) - [Events](https://teamascend.com/events/) - [Solutions-Focused PDFs](https://teamascend.com/resources/#solutions) - [Blog](https://blog.teamascend.com/) - [Webinars](https://teamascend.com/resources/?_resource_type=webinar) - [All Resources](https://teamascend.com/resources/) - Show submenu for Company Company - [About Ascend Technologies](https://teamascend.com/about/) - [Leadership Team](https://teamascend.com/about/team/) - [Partners With Us](https://teamascend.com/about/partner-with-us/) - [Awards & Recognitions](https://teamascend.com/about/awards/) - [Certifications](https://teamascend.com/about/certifications/) - [Careers](https://teamascend.com/careers/) - [Internships](https://teamascend.com/careers/internships/) - [Connect](https://teamascend.com/contact/) Open main navigation Close main navigation - Show submenu for Services Services - Services - [Services](http://teamascend.com/services/) - Show submenu for IT Consulting IT Consulting - IT Consulting - [IT Consulting](https://teamascend.com/services/strategic-consulting/) - [Healthcare Consulting](https://teamascend.com/services/healthcare/) - Show submenu for Cybersecurity Cybersecurity - Cybersecurity - [Cybersecurity](https://teamascend.com/services/cybersecurity/) - [Ascend Defend | Microsoft Security](https://teamascend.com/services/microsoft-365/microsoft-security-ascend-defend/) - [Managed Detection & Response](https://teamascend.com/services/cybersecurity/managed-detection-response/) - [Identity Protection & MFA](https://teamascend.com/services/cybersecurity/identity-protection-mfa/) - [Email Security](https://teamascend.com/services/cybersecurity/email-security/) - [Perimeter Security](https://teamascend.com/services/cybersecurity/perimeter-security-ngfw/) - [vCISO](https://teamascend.com/services/cybersecurity/vciso/) - [Security Risk Assessment](https://teamascend.com/services/it-assessments/security-risk-assessment/) - [Penetration Testing](https://teamascend.com/services/infrastructure/penetration-testing/) - [Vulnerability Management](https://teamascend.com/services/cybersecurity/vulnerability-management-program/) - [Security Awareness Training](https://teamascend.com/services/cybersecurity/security-awareness-program/) - Show submenu for IT Infrastructure IT Infrastructure - IT Infrastructure - [IT Infrastructure](https://teamascend.com/services/infrastructure/) - [24/7 Support Desk](https://teamascend.com/services/infrastructure/support-desk/) - [VCIO](https://teamascend.com/services/infrastructure/vcio/) - [Managed Infrastructure](https://teamascend.com/services/infrastructure/managed-infrastructure-services/) - [Data Protection (BaaS)](https://teamascend.com/services/infrastructure/data-protection/) - [Onsite Rounding](https://teamascend.com/services/infrastructure/onsite-rounding/) - [Application Administration Services](https://teamascend.com/services/infrastructure/application-administration/) - [IT Infrastructure Assessment](https://teamascend.com/services/it-assessments/infrastructure-assessment/) - [Product](https://teamascend.com/services/infrastructure/product/) - Show submenu for Cloud Cloud - Cloud - [Cloud](https://teamascend.com/services/cloud-computing/) - [Ascend Cloud | Managed Private Data Center](https://teamascend.com/services/cloud-computing/edafio-cloud/) - [Hybrid Cloud](https://teamascend.com/services/cloud-computing/hybrid-cloud-solutions/) - [Cloud Security (CSPM)](https://teamascend.com/services/cloud-computing/cloud-security-posture-management/) - [Cloud Assessment](https://teamascend.com/services/cloud-computing/cloud-assessment/) - [Digitial Workspace Deployment](https://teamascend.com/services/cloud-computing/digital-workspace-deployment/) - [Cloud Migration](https://teamascend.com/services/cloud-computing/cloud-migration/) - Show submenu for Microsoft Services Microsoft Services - Microsoft Services - [Microsoft Services](https://teamascend.com/services/microsoft-365/) - [Ascend Defend | Microsoft Security](https://teamascend.com/services/microsoft-365/microsoft-security-ascend-defend/) - [Microsoft 365 Copilot](https://teamascend.com/services/microsoft-365/microsoft-365-copilot/) - [Microsoft Licensing](https://teamascend.com/services/microsoft-365/microsoft-licensing/) - [Microsoft 365 Management](https://teamascend.com/services/microsoft-365/microsoft-365-management/) - [Microsoft 365 Migration](https://teamascend.com/services/microsoft-365/) - Show submenu for Salesforce Salesforce - Salesforce - [Salesforce](https://teamascend.com/salesforce-services/) - [Consulting Services](https://teamascend.com/salesforce-services/salesforce-consulting-services/) - [Implementation Services](https://teamascend.com/salesforce-services/salesforce-implementation-services/) - [Managed Services](https://teamascend.com/salesforce-services/salesforce-managed-services/) - [Embedded Experts](https://teamascend.com/salesforce-services/salesforce-embedded-experts/) - [Optimization Assessment](https://teamascend.com/salesforce-services/salesforce-optimization-assessment/) - [Salesforce AppExchange](https://teamascend.com/salesforce-services/salesforce-appexchange/) - [HubSpot Services](https://teamascend.com/services/hubspot-services/) - [App Development](https://teamascend.com/services/application-development/) - Show submenu for Industries Industries - Industries - [Industries](https://teamascend.com/industries/) - [Financial Services](https://teamascend.com/industries/financial-services/) - [Private Equity](https://teamascend.com/industries/private-equity/) - [Insurance](https://teamascend.com/industries/insurance/) - [Manufacturing](https://teamascend.com/industries/manufacturing/) - [Healthcare](https://teamascend.com/industries/healthcare/) - [Legal](https://teamascend.com/industries/legal/) - [Accounting](https://teamascend.com/industries/accounting/) - Show submenu for Resources Resources - Resources - [Resources](https://teamascend.com/resources/) - [Client Success Stories](https://teamascend.com/client-success-stories/) - [Events](https://teamascend.com/events/) - [Solutions-Focused PDFs](https://teamascend.com/resources/#solutions) - [Blog](https://blog.teamascend.com/) - [Webinars](https://teamascend.com/resources/?_resource_type=webinar) - [All Resources](https://teamascend.com/resources/) - Show submenu for Company Company - Company - [About Ascend Technologies](https://teamascend.com/about/) - [Leadership Team](https://teamascend.com/about/team/) - [Partners With Us](https://teamascend.com/about/partner-with-us/) - [Awards & Recognitions](https://teamascend.com/about/awards/) - [Certifications](https://teamascend.com/about/certifications/) - [Careers](https://teamascend.com/careers/) - [Internships](https://teamascend.com/careers/internships/) - [Connect](https://teamascend.com/contact/) - [24/7 Client Services](https://portal-ascend.okta.com/) [24/7 Client Services](https://portal-ascend.okta.com/) Salesforce, Salesforce Tips and Tricks # How to Write Salesforce Formulas like a Pro ![Darrin Hearn](https://blog.teamascend.com/hubfs/1727455349415.jpg) Darrin Hearn June 11, 2026 - [![LinkedIn](https://blog.teamascend.com/hubfs/LinkedIn-color%20(1).svg)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.teamascend.com%2Fblog%2Fhow-to-write-salesforce-formulas-like-a-pro) - [![Facebook](https://blog.teamascend.com/hubfs/Group%203%20(1).svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.teamascend.com%2Fblog%2Fhow-to-write-salesforce-formulas-like-a-pro) - [![Email](https://blog.teamascend.com/hubfs/Group%20427320686.svg)](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3EHow+to+Write+Salesforce+Formulas+like+a+Pro%3C%2Fspan%3E&body=https%3A%2F%2Fblog.teamascend.com%2Fblog%2Fhow-to-write-salesforce-formulas-like-a-pro) ![](https://blog.teamascend.com/hubfs/AdobeStock_235097419.jpeg) How to Write Salesforce Formulas like a Pro 4:21 Whether you're writing a validation rule, building a custom formula field, adding a row-level formula in a report, or working with formula variables inside a flow, these tips apply everywhere Salesforce uses formula syntax. The examples below use a validation rule to keep things concrete, but the principles are universal. *\*\*Throughout this article, we'll use one consistent scenario: a sales manager wants Opportunities to become read-only once they've passed their close date. Simple enough, but complex enough to show off all seven tips in action.* ![Formula Hero](https://blog.teamascend.com/hs-fs/hubfs/Formula%20Hero.png?width=601&height=402&name=Formula%20Hero.png) ## Table of Contents [Tip #1: Always Add a Description](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#Tip1) [Tip #2: Write Functions in UPPERCASE](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#Tip2) [Tip #3: Skip the = TRUE on Boolean Fields](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#Tip3) [Tip #4: Use Shorthand Operators](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#Tip4) [Tip #5: Use Comments – For Two Reasons](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#Tip5) [Tip #6: One Function Per Line](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#Tip6) [Tip #7: Learn more!](https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro#Tip7) ## Tip #1: Always Add a Description It sounds obvious, but it's the tip most commonly skipped. Every validation rule should have a clear, descriptive name and a written description of its purpose. Six months from now, when a different admin needs to edit it, that description is the difference between a quick fix and an hour of archaeology. *Best practice: Write your description before your formula. Describing the intent in plain English first often clarifies the logic and makes the formula easier to write.* ![Tip1](https://blog.teamascend.com/hs-fs/hubfs/Tip1.jpg?width=594&height=146&name=Tip1.jpg)   ## Tip #2: Write Functions in UPPERCASE Using uppercase for function and keyword names, and keeping field names in the case they were saved in, makes it immediately clear what's a built-in function and what's your data. At a glance, you can tell TODAY() apart from CloseDate. The second version is instantly more readable — functions stand out, field names are recognizable.   #### Before![Tip2\_1](https://blog.teamascend.com/hs-fs/hubfs/Tip2_1.jpg?width=400&height=80&name=Tip2_1.jpg) #### After ## ![Tip2\_2](https://blog.teamascend.com/hs-fs/hubfs/Tip2_2.jpg?width=399&height=82&name=Tip2_2.jpg) ## Tip #3: Skip the = TRUE on Boolean Fields When evaluating a Boolean (checkbox) field, you don't need to write = TRUE. The field itself evaluates to true or false during formula execution; the comparison is redundant. Conversely, if you're checking that a Boolean is false, you can write NOT(IsClosed) or use the ! operator — no need for = FALSE either. ![Tip3](https://blog.teamascend.com/hs-fs/hubfs/Tip3.jpg?width=600&height=377&name=Tip3.jpg)   ## Tip #4: Use Shorthand Operators Salesforce supports shorthand logical operators that many admins aren't aware of. These can significantly reduce nesting, especially as formulas grow in complexity. | ##### Function | ##### Operator | ##### Meaning | | --- | --- | --- | | AND (X, Y) | X && Y | Both must be true | | OR (X, Y) | X \| \| Y | Either must be true | | NOT (X) | !X | Invert the result |   Operators often reduce the visual nesting level, making complex multi-condition rules far easier to scan and understand. ![Tip4](https://blog.teamascend.com/hs-fs/hubfs/Tip4.jpg?width=591&height=370&name=Tip4.jpg)   ## Tip #5: Use Comments – For Two Reasons Formula comments are human-readable text wrapped in /\* ... \*/ that the Salesforce compiler ignores completely. They won't trigger errors, and they don't count toward your character limit. There are two compelling reasons to use them: 1. Documentation: Explain why the rule exists, who requested it, and what edge cases it handles. Your future self,  and every admin after you,  will be grateful. 2. Troubleshooting: Temporarily comment out individual conditions to isolate bugs in complex multi-condition rules. It's the formula equivalent of console.log debugging. ## ![Tip5\_1](https://blog.teamascend.com/hs-fs/hubfs/Tip5_1.jpg?width=592&height=407&name=Tip5_1.jpg) Here is an example of a commented validation rule with some logic commented out for troubleshooting purposes.   ![Tip5\_2](https://blog.teamascend.com/hs-fs/hubfs/Tip5_2.jpg?width=593&height=417&name=Tip5_2.jpg)     ## Tip #6: One Function Per Line Whitespace is free. Putting each function, condition, or major clause on its own line costs nothing — and makes your formula dramatically easier to scan, review, and edit. This is especially valuable for longer rules with nested logic. Structure your formula like code, not a run-on sentence. Think of formula indentation the same way a developer thinks about code indentation: nesting levels should be visually obvious, not buried in a wall of text. ![Tip6](https://blog.teamascend.com/hs-fs/hubfs/Tip6.jpg?width=595&height=437&name=Tip6.jpg)     ## Tip #7: Learn more! Salesforce has outstanding formula documentation like operators, built-in functions, advanced best practices, and dozens of real-world examples. It's regularly updated and genuinely useful at every experience level. Make it a permanent fixture in your admin toolkit. Save this link: [Salesforce Formula Reference](https://help.salesforce.com/s/articleView?id=platform.customize_formuladef.htm&type=5) → Covering operators, functions, additional best practices, and loads of examples. Reading through the function library once (even just skimming) will surface capabilities you didn't know existed and spark ideas for formulas you might be overcomplicating today. | [![Darrin Hearn](https://blog.teamascend.com/hs-fs/hubfs/Darrin%20Hearn.png?width=200&height=200&name=Darrin%20Hearn.png)](https://blog.teamascend.com/blog/author/darrin-hearn) | Meet Your Author: Darrin Hearn Darrin is a Solution Consultant who enjoys solving problems and helping customers work smarter, not harder. He works to tailor solutions that help achieve business goals and provide value. When not advising customers, he enjoys spending time with his family, fostering dogs, and supporting local charities. | | --- | --- |   ### Table of Contents #### Get Insights Sent to Your Inbox ## Related Articles ![Cybersecurity Awareness Month 2026: A Checklist for IT Directors Evaluating Their MSP](https://blog.teamascend.com/hubfs/coworkers-collaborating-on-a-project-in-the-office-2026-09-22-11-46-11-utc.jpg) Salesforce, Salesforce Tips and Tricks ### [Cybersecurity Awareness Month 2026: A Checklist for IT Directors Evaluating Their MSP](https://blog.teamascend.com/blog/cybersecurity-awareness-month-checklist-it-directors) October 06, 2026 [Read Now ![arrow](https://blog.teamascend.com/hubfs/SVG%20(2).svg)](https://blog.teamascend.com/blog/cybersecurity-awareness-month-checklist-it-directors) ![How to Evaluate an AI Vendor for a Regulated Environment (and Operationalize Governed AI)](https://blog.teamascend.com/hubfs/business-professionals-analyzing-financial-data-on-2026-09-08-17-09-01-utc.jpg) Salesforce, Salesforce Tips and Tricks ### [How to Evaluate an AI Vendor for a Regulated Environment (and Operationalize Governed AI)](https://blog.teamascend.com/blog/evaluate-ai-vendor-regulated-environment) October 01, 2026 [Read Now ![arrow](https://blog.teamascend.com/hubfs/SVG%20(2).svg)](https://blog.teamascend.com/blog/evaluate-ai-vendor-regulated-environment) ![How to Increase Salesforce Adoption (Without Bribing Users With Gift Cards)](https://blog.teamascend.com/hubfs/AdobeStock_627360189.jpeg) Salesforce, Salesforce Tips and Tricks ### [How to Increase Salesforce Adoption (Without Bribing Users With Gift Cards)](https://blog.teamascend.com/blog/how-to-increase-salesforce-adoption-without-bribing-users-with-gift-cards) September 29, 2026 [Read Now ![arrow](https://blog.teamascend.com/hubfs/SVG%20(2).svg)](https://blog.teamascend.com/blog/how-to-increase-salesforce-adoption-without-bribing-users-with-gift-cards) [![Ascend Technologies](https://blog.teamascend.com/hs-fs/hubfs/Logos/Ascend/Ascend%20Technologies_Horizontal_FullColor_White.png?width=200&height=107&name=Ascend%20Technologies_Horizontal_FullColor_White.png)](https://teamascend.com/) Contact 833-639-2285 - - - - - - Company - [About](https://teamascend.com/about/) - [Services](https://teamascend.com/services/) - [Testimonials](https://teamascend.com/client-success-stories/) - [Partner With Us](https://teamascend.com/about/partner-with-us/) - [Resources](https://teamascend.com/resources/) - [Contact](https://teamascend.com/contact/) - [Careers](https://teamascend.com/careers/) - Services - [IT Consulting](https://teamascend.com/services/strategic-consulting/) - [Cybersecurity](https://teamascend.com/services/cybersecurity/) - [IT Infrastructure](https://teamascend.com/services/infrastructure/) - [Cloud](https://teamascend.com/services/cloud-computing/) - [24/7 Support Desk](https://teamascend.com/services/infrastructure/support-desk/) - [Microsoft Services](https://teamascend.com/services/microsoft-365/) - [Salesforce Services](https://teamascend.com/salesforce-services/) - [HubSpot Services](https://teamascend.com/services/hubspot-services/) - [App Development](https://teamascend.com/services/application-development/) ### Empowering Technology. Powered by People. Technology is critical to businesses across all industries. Today's technology must be smart, reliable, adaptable, and secure. At Ascend Technologies, we deliver solutions at the highest level, from cloud computing to proactive cybersecurity strategies to Salesforce excellence. And the team? As impressive as the tech. Our practical support is focused on one thing: your success. Let's see what we can do together. [Contact Us](https://teamascend.com/contact/) ©2026 Ascend Technologies, LLC, All Rights Reserved | [Privacy Policy](https://teamascend.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "WebPage", "breadcrumb" : { "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://blog.teamascend.com", "name" : "Home", "position" : 1 } ] }, "dateModified" : "2026-06-11T13🇲🇲10", "description" : "Validation rules are one of the most powerful tools in a Salesforce admin's arsenal, but they can get messy fast. These seven practical tips will help you write formulas that are cleaner, easier to debug, and a pleasure to maintain.", "name" : "How to Write Salesforce Formulas like a Pro", "primaryImageOfPage" : { "@type" : "ImageObject", "url" : "https://2733374.fs1.hubspotusercontent-na1.net/hubfs/2733374/AdobeStock_235097419.jpeg" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://content.teamascend.com/hubfs/Ascend-Technologies-HubSpot-Logo.png" }, "name" : "Ascend Technologies", "url" : "https://blog.teamascend.com" }, "url" : "https://blog.teamascend.com/blog/how-to-write-salesforce-formulas-like-a-pro" } ```