Where It Started
Many Salesforce organizations eventually encounter the same challenge: standard validation rules can’t always keep pace with growing operational complexity.
One of our clients faced exactly that situation. Their operations had matured to the point where they needed to alert end users to important information on a record—details that would need to be completed or corrected before a Case could be closed. The solution they described sounded like validation rule logic, but with more complex data quality and business rules than standard functionality could support.
This is one of many real-life stories where organizations have trusted Ascend Technologies to solve critical business needs. Our team immediately engaged with them in a collaborative partnership, focusing on understanding the specific business outcomes they needed to achieve.
After exploring their requirements, we designed a robust, reliable solution using our deep Salesforce expertise and proven delivery patterns. The Salesforce-native feature we built was tailored to their exact specifications—ensuring they gained the precise functionality required to support their business growth.
We’re not just coding for them — we’re building a foundation for their continued success.
That collaboration led to the creation of Soft Validation: a powerful yet user-friendly way to guide users with important messages without blocking their work. Originally built to solve a real client problem, Soft Validation has since become a proven internal tool—one we’re now proud to share more broadly with the Salesforce community.
“Since implementing soft validations, our teams have become noticeably more efficient. Instead of being blocked by rigid rules, users now get helpful guidance right where they’re working - without losing momentum. Data quality has actually improved because people understand why something needs to be fixed, not just that it’s wrong. It’s been a game-changer for adoption and productivity.” — Senior Salesforce Product Owner, Medical Device Company
What is Soft Validation?
Soft Validation works a lot like Salesforce’s standard validation rules. You define conditions and a message that appears when those conditions are met. The difference is simple but significant:
- Validation Rules stop the user from saving the record until the issue is resolved
- Soft Validation lets the record save, but displays a clear message on the Lightning Record Page (LRP)
This approach empowers your team to:
- Warn users about issues that should be corrected later
- Highlight special requirements or exceptions on a record
- Share important context about the record right where users work
When no rule criteria are met, the component simply stays hidden — so users see messages only when they’re relevant.
How It Works
1. The Component
At the core of Soft Validation is a single Lightning Web Component (LWC). Place this component on any record page, and it automatically displays relevant messages to end users—messages that match the object and the specific rules you’ve configured.
2. The Rules
Each Soft Validation rule stores both the business logic and message as a record. Rules can be simple, such as checking whether a field is blank, or more advanced, using formulas and operators familiar to anyone who has built Salesforce formulas before.
3. Configuration Flexibility
Admins can fine-tune when and how messages appear using dynamic logic that feels just like standard formula building.
Key Features:
- Flexible Criteria Setup: Define conditions based on fields, static values, or formulas
- Rich Expressions: Supports text, number, date, boolean, and currency fields, with operators like AND/OR, math functions, and text formatting
Dynamic Messages: Reference record fields, user details, or custom metadata with rich-text formatting- Example: “Dear {!$User.FirstName}, this Opportunity is missing a Close Date.”
- Non-Intrusive UI: Appears only when needed, keeping the page clean and uncluttered
Example Use Cases
Here are a few ways our clients are already using Soft Validation:
- Data quality reminders: Warn when a key field is empty, but still allow users to move forward
- Process guidance: Display a message when an Opportunity Stage changes, reminding users of required next steps
- Compliance alerts: Show informational notices when sensitive fields are updated, such as “This Account has Special Purchasing Terms.”
- Contextual help: Surface details like “This Account has open escalated Cases” without forcing the user to dig
Why Customers Love It
Soft Validation strikes the perfect balance between control and flexibility:
- Users aren’t blocked unnecessarily
- Admins can still ensure awareness of important business rules
- Setup feels familiar to Salesforce admins and developers who already know validation rules and formulas
For organizations where agility and user experience are equally important, this feature reduces friction while maintaining governance. It’s one more way Ascend helps Salesforce teams balance governance with efficiency, turning feedback from real clients into reusable solutions.
Final Thoughts
Soft Validation is a small but powerful feature that bridges the gap between rigid validation and free-form data entry. By providing gentle guidance instead of hard stops, Salesforce customers can improve data quality, guide user behavior, and surface important context—all without slowing users down.
Your business has unique needs, and we’re here to help solve them. Let’s build smarter Salesforce solutions together!
Written by David Akina (Salesforce Solution Architect)
