--- title: Salesforce Connections 2024 Insights description: Trailblazers gathered in Chicago for Salesforce’s summer event, Connections. Ascend Technologies was front row. 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[24/7 Client Services](https://portal-ascend.okta.com/) [24/7 Client Services](https://portal-ascend.okta.com/) Salesforce, Salesforce Events # Salesforce Connections 2024 Insights ![Default Author](https://blog.teamascend.com/hubfs/Logos/Ascend/Ascend%20Technologies_Vertical_Blue.png) TEAM ASCEND May 30, 2024 - [![LinkedIn](https://blog.teamascend.com/hubfs/LinkedIn-color%20(1).svg)](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fblog.teamascend.com%2Fblog%2Fsalesforce-connections-2024-insights) - [![Facebook](https://blog.teamascend.com/hubfs/Group%203%20(1).svg)](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.teamascend.com%2Fblog%2Fsalesforce-connections-2024-insights) - [![Email](https://blog.teamascend.com/hubfs/Group%20427320686.svg)](mailto:?subject=%3Cspan+id%3D%22hs_cos_wrapper_name%22+class%3D%22hs_cos_wrapper+hs_cos_wrapper_meta_field+hs_cos_wrapper_type_text%22+style%3D%22%22+data-hs-cos-general-type%3D%22meta_field%22+data-hs-cos-type%3D%22text%22+%3ESalesforce+Connections+2024+Insights%3C%2Fspan%3E&body=https%3A%2F%2Fblog.teamascend.com%2Fblog%2Fsalesforce-connections-2024-insights) ![](https://blog.teamascend.com/hubfs/Salesforce%20Connections%202024_Blog_HS_FeatureImage.png) Trailblazers took over Chicago for [Salesforce Connections 2024](https://www.salesforce.com/news/collections/connections-2024/). Ascend Technologies had a blast making new connections, and networking with marketers and innovators, plus we hosted a happy hour reception after Day 1! Let’s dive into the TL;DR version of Connections 2024 with a [3-minute recap](https://www.salesforce.com/news/stories/video/connections-2024-recap/). *"All of us are struggling with islands of trapped data across the enterprise. A lot of us have our core customer data in Salesforce, but a lot of us also have tons of customer data in different places. If we’re going to have the ability to ground the AI in trusted data, we need to be able to have access to all of it.”* \- Ariel Kelman, President & CMO | Salesforce ![5 Steps to the AI Enterprise](https://blog.teamascend.com/hs-fs/hubfs/8f061739-9e3e-4bf5-9251-44508e5d23fe.jpeg?width=603&height=332&name=8f061739-9e3e-4bf5-9251-44508e5d23fe.jpeg)[*Source: Salesforce*](https://www.linkedin.com/events/7196568442349535233/) ### TOP 5 HIGHLIGHTS FROM SALESFORCE CONNECTIONS 2024 1. Introduction of [Einstein CoPilot](https://www.salesforce.com/artificial-intelligence/ai-builder/) across various Salesforce clouds, including Marketing and Commerce, showcasing Salesforce's advancements in AI, enabling personalized customer interactions, and efficient workflow automation. 2. Integrations and enhancements in Tableau and Slack, powered by AI, are transforming data analytics and collaboration, providing real-time insights and facilitating more effective communication across enterprise teams. 3. Einstein CoPilot's introduction to [Marketing Cloud](https://www.salesforce.com/marketing/) enables marketers to create campaigns quickly and confidently, using rich business data for personalization. 4. [Data Cloud](https://www.salesforce.com/data/) enhancements provide marketers with an open and flexible ecosystem, facilitating access to structured and unstructured data for better forecasting and customer profiling. 5. Einstein Personalization represents a significant leap in cross-enterprise personalization, driving more effective customer engagement and increased ROI.   ![Brian Mamassian at the Salesforce Einstein Feature](https://blog.teamascend.com/hs-fs/hubfs/img_5108.jpg?width=603&height=452&name=img_5108.jpg)*Salesforce Connections 2024* ![Salesforce Connections 2024 Wrap Up Party - VWoven + Bound](https://blog.teamascend.com/hs-fs/hubfs/03e895a4-6429-4fc4-8dd1-c7480fbaee78.jpg?width=603&height=452&name=03e895a4-6429-4fc4-8dd1-c7480fbaee78.jpg)*Salesforce Connections 2024 Wrap Up Party - VWoven + Bound* ### TEAM UP WITH ASCEND Ascend always enjoys connecting with our customers and partners at Connections. Ready to put together a roadmap for success? Ascend is your trusted advisor for all things Salesforce. Need help with your data strategy? Ascend has you covered! [Grab time with our team](https://teamascend.com/salesforce-solutions/#consultation) to continue the conversation. [![Get Started Now](https://no-cache.hubspot.com/cta/default/2733374/interactive-165027998570.png)](https://blog.teamascend.com/hs/cta/wi/redirect?encryptedPayload=AVxigLI5UA4kyHPyZEKwuuPMRSxtkBW5%2FmWaIHHLUyvlJYKnFiL%2F3IualrG2rSd%2B%2FlJzBYeKf4xJId4GrbxVE30DmJHNLUaiRHNeXyDXJmmN4XvNBS4dye%2BFuaPXPgGWBaDNCVJckA7S4xF2gP1v0FJtz%2BZavYiffpEnkj0YxV5lkm%2BV6M8%3D&webInteractiveContentId=165027998570&portalId=2733374) ### ABOUT ASCEND [Ascend](https://teamascend.com/about-us/)[Technologies](https://teamascend.com/about-us/) is a Salesforce consulting partner enabling growth and innovation. Ascend ensures a seamless IT journey, encompassing all Salesforce clouds and top ecosystem partners. As a Salesforce Partner since 2009, we have completed 800+ successful projects. In addition to providing Salesforce expertise, we enable organizations to succeed through holistic IT offerings including cybersecurity, cloud, infrastructure, and help desk. Connect with us on [LinkedIn](https://www.linkedin.com/company/teamascend/), [Facebook,](https://www.facebook.com/ascendtechnologiesllc) [X](https://twitter.com/TeamAscendTech), and [YouTube](https://www.youtube.com/c/ascendtechnologies). *Written by [Brian Mamassian](https://www.linkedin.com/in/brianmamassian/), Salesforce Consulting Advisor *     ### Table of Contents #### Get Insights Sent to Your Inbox ## Related Articles ![How to Build an AI Governance Framework a Lean IT Team Can Run](https://blog.teamascend.com/hubfs/software-engineers-collaborating-on-code-in-office-2026-09-21-23-15-07-utc.jpg) Salesforce, Salesforce Events ### [How to Build an AI Governance Framework a Lean IT Team Can Run](https://blog.teamascend.com/blog/ai-governance-framework-for-lean-it-teams-ascend) September 24, 2026 [Read Now ![arrow](https://blog.teamascend.com/hubfs/SVG%20(2).svg)](https://blog.teamascend.com/blog/ai-governance-framework-for-lean-it-teams-ascend) ![How to Choose the Right Salesforce Products for Your Business](https://blog.teamascend.com/hubfs/AdobeStock_1458786464.jpeg) Salesforce, Salesforce Events ### [How to Choose the Right Salesforce Products for Your Business](https://blog.teamascend.com/blog/how-to-choose-the-right-salesforce-products-for-your-business) September 22, 2026 [Read Now ![arrow](https://blog.teamascend.com/hubfs/SVG%20(2).svg)](https://blog.teamascend.com/blog/how-to-choose-the-right-salesforce-products-for-your-business) ![What Is Shadow AI, and Why Is It a Compliance Risk Right Now?](https://blog.teamascend.com/hubfs/woman-working-from-home-at-desk-with-laptop-2026-03-13-01-57-07-utc.jpg) Salesforce, Salesforce Events ### [What Is Shadow AI, and Why Is It a Compliance Risk Right Now?](https://blog.teamascend.com/blog/shadow-ai-compliance-risk-regulated-industries) September 17, 2026 [Read Now ![arrow](https://blog.teamascend.com/hubfs/SVG%20(2).svg)](https://blog.teamascend.com/blog/shadow-ai-compliance-risk-regulated-industries) [![Ascend Technologies](https://blog.teamascend.com/hs-fs/hubfs/Logos/Ascend/Ascend%20Technologies_Horizontal_FullColor_White.png?width=200&height=107&name=Ascend%20Technologies_Horizontal_FullColor_White.png)](https://teamascend.com/) Contact 833-639-2285 - - - - - - Company - [About](https://teamascend.com/about/) - [Services](https://teamascend.com/services/) - [Testimonials](https://teamascend.com/client-success-stories/) - [Partner With Us](https://teamascend.com/about/partner-with-us/) - [Resources](https://teamascend.com/resources/) - [Contact](https://teamascend.com/contact/) - [Careers](https://teamascend.com/careers/) - Services - [IT Consulting](https://teamascend.com/services/strategic-consulting/) - [Cybersecurity](https://teamascend.com/services/cybersecurity/) - [IT Infrastructure](https://teamascend.com/services/infrastructure/) - [Cloud](https://teamascend.com/services/cloud-computing/) - [24/7 Support Desk](https://teamascend.com/services/infrastructure/support-desk/) - [Microsoft Services](https://teamascend.com/services/microsoft-365/) - [Salesforce Services](https://teamascend.com/salesforce-services/) - [HubSpot Services](https://teamascend.com/services/hubspot-services/) - [App Development](https://teamascend.com/services/application-development/) ### Empowering Technology. Powered by People. Technology is critical to businesses across all industries. Today's technology must be smart, reliable, adaptable, and secure. At Ascend Technologies, we deliver solutions at the highest level, from cloud computing to proactive cybersecurity strategies to Salesforce excellence. And the team? As impressive as the tech. Our practical support is focused on one thing: your success. Let's see what we can do together. [Contact Us](https://teamascend.com/contact/) ©2026 Ascend Technologies, LLC, All Rights Reserved | [Privacy Policy](https://teamascend.com/privacy-policy/) ```json { "@context" : "https://schema.org", "@type" : "WebPage", "breadcrumb" : { "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : "https://blog.teamascend.com", "name" : "Home", "position" : 1 } ] }, "dateModified" : "2024-06-25T18🇲🇲46", "description" : "Trailblazers gathered in Chicago for Salesforce’s summer event, Connections. Ascend Technologies was front row. 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